Nike

Name: AI Readiness Audit for nike.com
Item: Nike
Rating: 65
Author: BoostLLMs

Assessment Summary

Nike's current AI readiness is moderate, posing risks to brand authority and conversion in AI-driven search. Without structured data and clear evidence, AI models may misrepresent product availability or brand values, leading to lost revenue and diminished consumer trust.

What AI can do today

+Summarizing general product categories and brand history
+Identifying basic product availability through search
+Comparing high-level features against competitor data

Blockers to address

!Heavy reliance on JavaScript hides critical content from AI crawlers
!Lack of explicit evidence links prevents AI from verifying claims
!Missing structured manifests force AI to guess at site hierarchy
!Ambiguous intent signals lead to inaccurate AI-generated summaries

Aggregate Score

Completed

65/100

Audit Checklist

Schema

FAQs

LLMs.txt

Sitemap

Robotshttps://nike.com/robots.txt

Smart Fixes

Create a free account to unlock personalized smart fixes and actionable recommendations.

Run Your Own Audit →

Already have an account? Log in

Command Palette