Plain-English Definition
Clicks divided by impressions; a key performance metric for classic search surfaces.
Category
SEO Essentials
Classic search terminology that still matters—especially for crawlability, indexing, and trustworthy site architecture.
Explore categoryRelated concepts
Other terms in this category that are worth understanding alongside this one.
Practices that improve visibility in traditional search engines by aligning content, structure, and authority signals with ranking systems.
The results page shown by a search engine, including organic results, ads, and rich features.
A word or phrase representing a search demand; often used to plan content and measure search performance.
Why a user searches (informational, navigational, commercial, transactional) and what content format best satisfies it.
Optimizations on the page itself: titles, headings, content clarity, internal links, and structured markup.
The HTML title used for page identification in browsers and search previews; also a strong summarization cue.
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