Plain-English Definition
Markup describing an individual (author, executive) with role and identity links.
Category
Entities, Structured Data, and the Semantic Web
Standards and modeling terms that reduce ambiguity and help machines understand who/what your site is about.
Explore categoryRelated concepts
Other terms in this category that are worth understanding alongside this one.
Machine-readable markup that describes entities and relationships on a page.
A shared vocabulary for structured data used by many search and parsing systems.
A common format for embedding structured data in web pages.
A uniquely identifiable thing (brand, person, product, place) that can be referenced consistently.
Making it clear which entity a term refers to when names overlap.
A network of entities and relationships used to support retrieval and reasoning.
Now see where you stand
Run a free audit on your site. Get a score on all 15 dimensions and a clear list of what to fix.